How to Give Your Printing Business a Competitive Edge

The retail printing services market has undergone a radical change in the past decade. Firstly, the awareness and pricing of digital printing equipment has drastically allowed small players to venture into this market. Nevertheless that you have been a veteran of this industry; you have a top quality product; your turnaround time is fast; you…
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Tips to Sell Promotional Products Online

In today’s self-centric world, consumers seek personalization on virtually every item they purchase. From t-shirts to wristbands to door mats to coasters, hundreds of thousands of businesses globally are offering some level of personalization on the products they sell, taking the annual sales to billions of dollars. The demand is ever increasing with a sharp…
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Marketing Strategy for your Web-to-Print System Success

It is an exciting journey to go online using a (good) Web-to-Print System. Web-to-Print offers you a lot of opportunities, and by making small changes in your marketing strategy, you can reap maximum benefits for your organization. Marketing strategy covers Segmentation, Targeting, and Position, as well as the Marketing Mix, i.e., Product, Price, Place, Promotion…
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7 Advantages of Dropshipping in Printing Industry

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Drop shipping is an order fulfillment practice where a printer ships a printed product to a customer on behalf of the retailer. This allows retailer to take order from customer, pass that order to an associate printer, who will print and deliver it directly to the customer, giving retailer a good margin in between. This…
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12 Point Checklist When Selecting a Web-to-Print Platform

Are you a print house, a reseller or a marketing agency working in printing industry? And you want to go online with a Web-to-Print store of your own, making you accessible to customers around the world, receive orders, fulfill those, and increase your business? Chances are that you have already seen and evaluated some Web-to-Print…
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Ways to promote your online web-to-print storefront

One of the biggest challenges for print providers is to keep online clients engaged in their business. Although Web to print is helping print houses to reduce their operational costs and offer innovative personalized products to their customers, the competition is pretty fierce. Pixopa Team helps their clients to help and promote their online business…
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Find the right web-to-print solution for the right target market

The current solutions in web-to-print bring a unique approach to enable your web business. It is important that you understand what kind of business you need to do online. All print houses never support all types of print products. You need to prioritize the products you want to support so that you can choose your…
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What do customers expect from a web-to-print storefront?

As a print house, the most important challenge is to know what your clientele would be interested in when they visit your online printing website. Most print houses invest heavily in jazzy web-to-print storefronts which prove useless for their customers or for the print house itself. What customers really look for is an online print…
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What does Web-to-Print mean to a Print House?

Let’s recollect the very first time we purchased a Television set with a remote control. Earlier, every time we needed to change the channel, we had to go near the controls panel and switch the channel manually. However, now with the Television equipped with a remote control, we can change the channel with just a…
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Grow your Print business with optimum resources

When you operate your print business, most likely there are double shifts involved with you, as an owner, having to stay late in the evenings especially if you have a physical store (say in a mall) or a photo lab. There are weekly offs and not to forget the numerous public holidays. Do these factors…
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