Web to Print software providers can vouch for this statement: “We are thinking of upgrading from our current solution “Y” which we are endlessly frustrated with.” Frustration is normal when dealing with enterprise business software. You seldom know any print business that isn’t at least mildly frustrated with how their print software works or doesn’t…

When Sales Isn’t Involved, Web-to-Print Projects Fail The sales role in every organization is the one that has the clearest accountability. You generate revenue, you keep your job, you generate a lot of revenue, you give yourself a raise. The setup of the sales function actually makes both the company and the sales person value…

Websites are no longer an online brochure of your company, they should be a living, engaging, competing, and results delivering tool in your marketing toolbox. To turn your brochure website into a lead generation tool, please take into consideration these priorities. TOP 5 PRIORITIES FOR YOUR PRINT BUSINESS WEBSITE 1. Getting Found 2. Converting through…

User experience often referred to by the acronym UX is the overall experience of a person using a software/technology product. We are all very familiar with both ends of the spectrum of user experiences; a product you can use immediately because its intuitive (e.g. iPhone), vs. a product that burdens the user with a lot…

Pixopa – one of the world’s leading players in Web-to-Print Ecommerce Software Solutions has won their maiden MUST SEE ‘EMS award in the Sales & Order Entry Category. Pixopa provides robust and cutting-edge Web-to-Print Ecommerce solutions for print houses, print brokers and resellers who want to expand their online business. Pixopa is based on the…

I am not directly involved with setting up any print house or photo lab. However with my experience in dealing with small, medium and large players in this segment, I feel something is not right with the Photo & Print Ecosystem of India. Let me cut to the chase; here’s what I think: 1. Where…

“I spent thousands of dollars on web-to-print software and lots of my team’s time and effort and we have almost nothing to show for it in the form of business being transacted through our web-to-print solutions.” Here are some typical reactions from printers in this predicament: 1. I just need to hire the right person….

The words like “integration”, “integrated”, and “integration-ready” are ubiquitously found in almost every print software sales process. Take a look at the websites of all the print and photo software vendors and there will undoubtedly be a page or section dedicated to everything they have “integrated” with. So what does all this integration really mean?…

One of the most common questions in Web-to-Print is, “Does web-to-print still matter?” Let us ask ourselves a series of better questions: – Are customer’s preferences moving towards or away from self-service? – Are more & more businesses moving online? – Do customers want you to solve a wider or narrower set of challenges for…

The most common question that I’ve ever come across is: ‘I own a print house & have a XXX printer. I am planning to launch photo books or a web-store to sell personalized products (B2C). What is the best solution? Business-to-Consumer (B2C) means that you are choosing to open a new venue to do business…