Web to Print software providers can vouch for this statement

Web to Print software providers can vouch for this statement: “We are thinking of upgrading from our current solution “Y” which we are endlessly frustrated with.” Frustration is normal when dealing with enterprise business software. You seldom know any print business that isn’t at least mildly frustrated with how their print software works or doesn’t…
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Why W2P Project fail without Sales

When Sales Isn’t Involved, Web-to-Print Projects Fail The sales role in every organization is the one that has the clearest accountability. You generate revenue, you keep your job, you generate a lot of revenue, you give yourself a raise. The setup of the sales function actually makes both the company and the sales person value…
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Top 5 Priorities for Your Print Business Website

Websites are no longer an online brochure of your company, they should be a living, engaging, competing, and results delivering tool in your marketing toolbox. To turn your brochure website into a lead generation tool, please take into consideration these priorities. TOP 5 PRIORITIES FOR YOUR PRINT BUSINESS WEBSITE 1. Getting Found 2. Converting through…
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The User Experience is the Print Software Product

User experience often referred to by the acronym UX is the overall experience of a person using a software/technology product. We are all very familiar with both ends of the spectrum of user experiences; a product you can use immediately because its intuitive (e.g. iPhone), vs. a product that burdens the user with a lot…
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Making Web-to-Print Part of Your Culture

“I spent thousands of dollars on web-to-print software and lots of my team’s time and effort and we have almost nothing to show for it in the form of business being transacted through our web-to-print solutions.” Here are some typical reactions from printers in this predicament: 1. I just need to hire the right person….
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Key Questions to Ask When Investing in Print Software Integration

The words like “integration”, “integrated”, and “integration-ready” are ubiquitously found in almost every print software sales process. Take a look at the websites of all the print and photo software vendors and there will undoubtedly be a page or section dedicated to everything they have “integrated” with. So what does all this integration really mean?…
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Why Web-to-Print Matters More Now Than Ever

One of the most common questions in Web-to-Print is, “Does web-to-print still matter?” Let us ask ourselves a series of better questions: – Are customer’s preferences moving towards or away from self-service? – Are more & more businesses moving online? – Do customers want you to solve a wider or narrower set of challenges for…
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